New tool from EngageSmith wants to bridge the gap between employers and millennials

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When it comes to attracting and keeping young talent in your workforce, companies are being judged on a number of things that have little to do with job titles and salaries.

Whether it’s a pension or a pool table, employers are now expected to have it all and then some.

So how do you know what the workforce wants and how do potential staff know what companies are offering? Well, a new tool announced by EngageSmith is going to help with that…

EngageSmith, the self-proclaimed millennial specialists, has announced the launch of a Millennial Friendly Index that will certify how millennial friendly employers are.

Designed with input from both millennials and industry, the Index is a software tool that enables organisations to increase millennial engagement and reduce attrition.

The Index rates organisations’ millennial friendliness across a range of criteria that have been identified by industry experts and millennials.

Why should companies care? 

The results will enable individual companies to understand what is required to engage with and motivate millennials. Organisations that pass the exacting test will achieve millennial friendly certification.

The benefits of the Millennial Friendly Index include employer branding, improving millennial employee retention and increasing engagement and performance.

Behind the project

EngageSmith invested €250,000 initially researching, developing and testing the software behind the Millennial Friendly Index. The funding for this came from a recent €400,000 private equity investment in the company.

The Millennial Friendly Index will be announced on an annual basis with the inaugural Index released this September.

The Index will rate the top millennial friendly companies in Ireland across all industries.

Speaking about the new venture, Lisa Smith, founder of EngageSmith, said:

“Following constant queries by millennials and Gen Zs on what companies are the best to work for, I recognised that there is a gap in the market for a tool to bridge the gap between industry and millennials…

“As 79% of Irish millennials use online job sites and 65% use social media to find jobs, potential employees are often dissuaded from applying for companies with poor online employer reputations.

We believe that our Millennial Friendly Index will be the go-to tool for millennials and to plan their careers by selecting companies that understand their needs…

“We’re on a strong growth path and the Millennial Friendly Index will enable us to achieve our expansion goals in Ireland and overseas. We will launch the Index in the US and UK early next year and look to be make it available globally in the next two years.”

EngageSmith works with large Irish-based indigenous and multinational companies, helping them companies to increase their retention of millennials and grow productivity.

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