Facebook establishes SME council for Ireland

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Facebook revealed this week that it has set up a new council of Irish SMEs in a bid to help promote the use of its platform for businesses to reach wider audiences and grow.

In total, there are 14 firms on the council, including Obeo, Boutique Bake and more from a wide range of industries across the country.

The council will work with Facebook’s SME team to help promote and develop better digital tools designed to help businesses grow. Each of the companies on the council have already been identified by Facebook as organisations that are forerunners when it comes to embracing the use of digital and mobile in business.

Speaking about the council, Facebook’s VP of Small and Medium Sized Business in EMEA said:

“Small businesses are the backbone of our economy, they drive economic growth and new jobs.

Digital strategies, in particular mobile, can help businesses grow, and with 43 million people in other countries connected to an Irish business on Facebook, the global market has never been closer to our SMEs.”

Facebook has similar councils in the UK, America, Brazil, Germany, India and Italy. The Irish SME Council will meet at least twice a year to provide feedback and discuss its progress, successes, challenges and ideas around using the Facebook platform.

The companies on the Irish SME Council are: Appassionata Flowers, Aran Sweater Market, Boutique Bake, Burren Perfumery, Folkster, Kerrigan’s Craft Butchers, Lennon Courtney, Life Style Sports, Magee of Donegal, Obeo, Ronan Cullen Flooring, Strong Roots and Well Nice Pops.

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