Built in Dublin is a series of short video stories, created in collaboration with RTÉ. Each one spotlights MediaTech founders and startups who are changing the media industry from right here in Dublin.
In the sixth episode of the series we meet Ronan Higgins, the CEO and Founder of TVadSync.
TVadSync started off with a gut instinct about the value of second-screen experience: people using their mobiles while watching TV. After playing around with many iterations and observing the market, Ronan landed on a model that could help both advertisers and media companies. Media agencies in Ireland helped him prove the concept. The company quickly went international. Enterprise Ireland has been a great support, providing both a Park Avenue address in New York and connecting Ronan with people who have become key partners.