Dublin Startup Stories: Moocall

Dublin startups tell their stories, powered by DCU Ryan Academy.

Meet Emmet Savage, CEO of AgTech startup Moocall:

1. Tell us about Moocall…
Moocall is a mobile device that is attached to a cows tail and can accurately predict when a cow is about to give birth, when a calving event is detected a text message is sent from the device to the farmer’s phone.

2. What inspired you to start the company?
Niall Austin, the inventor, came to me with an idea around predicting a calving event through the movement of a cow’s tail. I had a small bit of experience in farming and could see merits in his idea, so once we proved the concept Moocall was born.

3. How is Moocall different?
Moocall is different because it’s affordable, accurate and non-invasive.

4. What market you are targeting and how big is it?
The whole world, and that market is as big as it gets.

5. What’s your business model?
We sell online through our ecommerce store. We wholesale to retailers and distributors.

6. What was the funding process like?
The funding process was thankfully quite easy as our product is so innovative that we have had no problem to date finding backers.

7. Who are your investors, and how much did you raise?
Michael Stanley (Founder), Emmet Savage (Founder), Dr Michael Smurfit, The Irish Farmer’s Journal and a group of small investors. Total funds raised to date = €1.9 million.

8. What are the biggest challenges your business faces today?
Achieving a valuation both sides were happy with.

9. What do you think motivated your investors to write that check?
The pure simplicity of the product and the fact that it solved a real problem.

10. What milestones do you plan to achieve in the next six months?
10,000 unit sales.

11. What advice can you offer companies in Dublin who are just starting out?
Manage your cash flows as closely as possible.

12. Where do you see the company going now over the near term?
Growing the customer base, and expanding into new markets.

13. What is something you love about Dublin?
The ease of access to innovative and like-minded people.

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