Dylan Collins is a veteran digital media entrepreneur and the CEO of SuperAwesome, the largest ad platform for kids and teens in the world, as well as a partner in London-based VC firm Hoxton Ventures .
We’ve already tagged him as one of our Ten Irish Tech People Abroad You Should Follow On Twitter. Earlier this week, it was announced that SuperAwesome are partnering with Bee7 to create a kid-safe, legal mobile games ad network. Elsewhere, Collins has been penning an illuminating column for the Irish Independent‘s BusTech pages – today, he’s writing about investment in niche markets:
One of the other reasons I love niche markets is that you can learn EVERYTHING about your customer. And I do mean everything.