A Framework To Building A Great SaaS Company

Framework To Building A Great SaaS Company DublinGlobe.com

Some thoughts from Ronan Perceval, the CEO of Phorest and the founder of Demonware.

A Framework To Building A Great SaaS Company:

Sell like fuck.

Make sure the lifetime value (LTV) of the customer you are signing up is at least 3 times what it costs you to acquire that customer (CAC).

Then sell like fuck.

Make sure you look after those clients with a decent product and good customer service?—?basically retain like fuck….

Keep selling like fuck.

Originally published in Medium.

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