Irish Start-Up Wins TechX at Advertising Week Europe

Advertising Week Europe enjoyed it’s 5th year in London this week and has quickly become the “go-to” conference for all of the top advertising agencies, brands and media houses across the European market.

This year’s conference included an innovation hub powered by US- based Venture Fuel and The Telegraph, which brought together the top emerging MediaTech and AdTech start-ups from around Europe to showcase their products.

As part of the four-day gathering, these start-ups were pitted against each other, pitching to a panel of industry experts for a chance to win a trip to Advertising Week Global, which takes place in New York in October this year.

Dublin based, Irish start-up, Engager, claimed the top prize at this year’s Advertising Week Europe. They will now take a place on the global stage in New York in October 2018.

Engager is a new broadcast ratings and data analytics provider with offices in Dublin & Los Angeles, which gives real-time social media insights and transparency on audience demographics and sentiment to TV networks, production companies, advertising agencies, and distributors. CEO, Charlie Byrne, said:

It is incredible to have the opportunity to showcase Engager at an international conference like this. We are in the middle of expanding the company to the UK and US so to have a platform like this is amazing.

Our team is really looking forward to Advertising Week Global in New York later in the year and we would like to thank Venture Fuel and
Advertising Week for the support and opportunity.”

Some of the other companies pitching at the event included, UK-based Bubbl, an iOS and Android app plug-in and SDK with a sophisticated, highly accurate, geofence activation cloud-based campaign and analytics platform, and Flux, the Ad Server that is changing everything for digital outdoor media.

“Over the past several months we have spoken with investors, corporates, accelerators, governments and research labs to identify the best emerging tech companies in the EU. Engager won over the judges as they are
poised to solve a monster problem in TV measurement that has plagued advertising for decades. They have assembled the team and the tech to truly disrupt and improve on what is a multi billion opportunity.” said Fred Schonenberg CEO at VentureFuel.

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