From Dublin To NYC, Virtually

NYC Accelerator

A quintet of emerging Dublin tech companies have just started working with their New York based mentors as part of the Newstalk Startup Executive Programme.

This programme is a collaboration between the Office of the Dublin Commissioner for Startups and Entrepreneurs Roundtable Accelerator in New York City, and is kindly sponsored by Newstalk.

Five Irish companies targeting the US East Coast markets now have three months to hone their marketing, business development, funding and sales skills with one-on-one help from a New York based, industry-leading ERA mentor.

We’re following the companies on their journey and have asked each of them to document their experiences over the coming weeks for Newstalk and Dublin Globe. In this first instalment, the companies introduce themselves:

Gerard Forde from BIZIMPLY:
We’re delighted to announce that Bizimply will soon be coming to New York!  We can’t wait to bring businesses in New York and across the United States a better, simpler and more efficient way to manage their workforces. We want to help improve daily business life for them and their employees with smart technology custom-built for their industry. We’re super excited about our mentor for the programme, John Williams. John was co-founder and Head of Sales at ERA portfolio company BuzzTable – they had a great exit to Sysco two years ago. Now… to go find my passport!

Ian Nolan from LEGALSHINE:
We were already planning our entry into the New York market when we heard about the Newstalk Startup Executive Programme, and it seemed like the perfect launch pad for us. As a startup with limited resources, growing into a new market is challenging – you take every piece of help you can get. We’ve been put in touch with an amazing mentor, Phil Crawley, a former senior lawyer with Johnson and Johnson with over 30 years’ experience in exactly the space we are targeting. Our goal: to establish pilot programmes in New York by the end of the accelerator. To get there, there are a number of things we need to do: shape our messaging and product for the specific needs of US customers, identify correct segments to target and ultimately identify early adopters for our product. We’re excited to work with Phil and the rest of the guys on the programme to achieve these goals.

Kevin O’Shaughnessy from INDIGO:
We build solutions for the worldwide taxi market, and two of the hubs of innovation are London and NY. With frequent flights to both destinations, Dublin is a great location for us to start addressing these markets for strategic relationships. We’ve already started the hard work of integrating shuttle, executive and livery fleets from coast-to-coast in the US, and are almost ready to expand into one of the world’s largest travel markets, so this New York focused programme is happening at the perfect time! Our mentor Murat Ozsu is fantastic, and will help us get our US market entry off to the best possible start. Onwards we go!

Luca Boschin from LOGOGRAB:
This is an exciting time for LogoGrab, and growth is now our number-one focus. Our latest product iteration has been a great success, with more and more customers adopting our technology. This is where the Newstalk Startup Executive Programme kicks in for LogoGrab: we hope this program will help us bring initial clarity in our processes and US expansion efforts, so that we hit the ground running there. The first few weeks have been great, kicking off the work with a mentor – Joshua Lustgarten – full of energy and motivation. We can’t wait to roll up our sleeves, start testing our product and make it bulletproof in time for our Q4 2015 NY opening.

Emer O’Daly from LOVE & ROBOTS:
At Love & Robots we’ve spent the past two years developing our design platform and products, talking to our customers and community and iterating the business. We are now at a point where we are looking to market internationally, with the US East Coast as one of our target markets. As a startup on a budget, the prospect of gaining experience with a New York accelerator like ERA – while not having to move halfway across the world – is a fantastic opportunity. We are hoping by the end of the programme to have our strategy for launching in the US down, plus have secured a couple of potential partnerships with others in our space. Our focus is about establishing who our target customer is, and working out a timeline for achieving our goals. Our mentor, Beth Temple, has been extremely positive and supportive of the company so far, and we’re confident that we can gain a lot of valuable knowledge and insight from her. We are excited about the next 12 weeks, and confident that it will be an interesting and beneficial experience.

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