Teamwork, the fast-growing project management company, is one of Ireland’s best-kept secrets. By Tom Lyons
A virtual map of the world fills the reception of Teamwork. In real time, it allows the project management and collaboration software company to track where in the world its users are. It is 11am on Monday in Cork, and 274,000 people are at that moment using its products. They are mainly in Europe, but there are also clusters in eastern and southern Africa.
Donal Cahalane, Teamworks vice-president of growth and marketing, tells me its user base will shift later in the day towards North America. Then Australasian clients take over. In total, 1.9 million people and over 300,000 companies use Teamwork, the super-fast growing 100 per cent Irish-owned software company. It is, I am told by industry experts, one of Irelands best-kept technology secrets.
Teamworks list of clients, many of whose names are emblazoned on the blue reception wall perpendicular to its giant screen, tells its own story. Disney, Pixar, Spotify, Harrods, Cisco and Santander are just a few. We did that wall in September, Cahalane explained. If we were doing it again now, wed try and squeeze in Aston Martin, Snapchat and Jaguar.
He gives me an impromptu tour of Teamworks office, apologising for the plastic bags filled with beer bottles and balloons near the entrance. It is, he explained, the remains of a recent launch party of its new product, Teamwork Desk, a hassle-free customer support system.
Next stop is another wall, with a timeline setting out the landmark moments for Teamwork, from its foundation in January 2007 by Peter Coppinger and Dan Mackey, to its launch last month of Teamwork Desk. From March 2015, there is a long gap until the year 2020. High up at the top right-hand corner of the wall, however, is a big bullseye and the phrase: Goal $100,000,000 recurring revenue.
That might seem ambitious for a company which has been entirely bootstrapped by its two resolutely independent founders. But consider this: Teamworks revenues last year doubled to 6.5 million. This year, it hopes to hit 14 million in sales from its core product alone. It is certainly going places. Teamwork has achieved this growth with only 27 staff (plus four nine-month student placements) and, until last year, it had invested almost nothing in marketing.
Cahalane continues his tour of Teamworks office, which is on the top two floors of a building at Northpoint Business Park in Cork. Every developer has his own office. We think it allows them to think better, he explained. Other functions like support and marketing share rooms. A table tennis room and a pool table help bring staff together to chill out.
Cahalane makes me a coffee in a break-out room as we wait for Teamworks co-founders to join us. Mackey, Teamworks chief technology officer, is the first to arrive, wearing jeans and a Nike t-shirt. Coppinger, its chief executive, is next to appear, in a Teamwork branded sports top. We head into a corner room which is Teamworks games room. It has comfortable black and white leather couches and giant screens for playing Microsofts XBox.
We know exactly what to do and we have millions in the bank to do it.
Coppinger and Mackey met while studying computer science in Cork IT, they explained. Both men already knew of each other by reputation as rival 18-year-old website designers chasing the same small business contracts. Within five minutes, we realised we had a lot in common, Mackey recalled. And within two weeks, we ditched our business partners and the two of us were off making games. Mackey got into coding when his parents banned him from buying a games console. I felt if I couldnt get games, Id make my own! he laughed. Coppinger had a similar experience. I got a Commodore 64 and, after running out of games, I made a little game with a ball bouncing around the screen. That was me hooked.
After their second year of college, in 1999, both developers dropped out. Coppinger founded a web design and software development business called Digital Crew, which Mackey joined a few months later after travelling overseas. Eventually, we got a reputation for being good, and we started getting work from large organisations, Coppinger said. The two men were putting in 60- or 70-hour weeks building apps for Irish and multinational clients.
We didnt seem to be getting ahead, Coppinger said. Our friends were driving around in Porsches and BMWs [from working at US tech multinationals], but we were scraping by. There were good weeks, but projects could drag on and on.
The two men began to think there had to be a smarter way to do things. They tried leading project management software like Basecamp, but were not impressed. We thought: how is Basecamp so popular? It had a basic feature set and it looked terrible. We felt we could do this a bit better, Coppinger recalled. Then Pfizer, a client, asked them in 2006 to design a simple dashboard to help its team manage projects. Its budget was a few thousand euro. Coppinger decided to build it while on holiday with his sister in Boston. I spent three weeks on my sisters sweaty couch, in the hottest summer ever, working on version 1 of Teamwork. I was just hacking at it night and day, he said.
Pfizer ended up with a project management suite, when it had only asked for a simple application. Coppinger and Mackey became convinced they had something, so in 2007 they threw their product out on the internet to see if anyone would use it. Our first month, we made $127, Coppinger said. It grew very slowly. We decided we were going to have to dedicate Fridays to it, or it was never going to go anywhere.
Gradually, Teamwork began to attract more followers, and when its revenue passed the 30,000-a-month mark two years later, the two men decided to focus entirely on it. Word of mouth was starting to win them clients. We knew, from running our consultancy for eight years, what people wanted, Mackey said. Teamwork is more collaboration software than project management. It helps you run your business, and is very practical. Teamworks price plan starts at free, and progresses to $249 a month, making it affordable. Coppinger said Teamwork was plotting to launch an enterprise version as well, in response to the demands of its big corporate customers.
We have one huge advantage . . . all our products are going to talk to each other seamlessly.
As Teamwork grows, it regularly receives approaches from billion-dollar venture capital funds who want to invest in it. They give us bullshit: The value network we provide . . ., Coppinger laughed. We know exactly what to do and we have millions in the bank to do it.
Both men said they had no interest in taking money off the table, by taking in outside investment. We are taking on companies like Zendesk now, Coppinger said, noting the firm had raised tens of millions of dollars from investors like Benchmark Capital, Goldman Sachs and Index Ventures. They have a ridiculous amount of staff and we are taking them on with a product that is as good or better, Mackey added. We are going to catch them up, and we are going to do that bootstrapped.
[Venture capitalists] are all in it to flip the company. We are not in it for that, Coppinger said. We have one huge advantage . . . all our products are going to talk to each other seamlessly. Our integrations are beautiful, so the second it updates in one, it updates in the other.
Teamwork currently has three products project management/collaboration, helpdesk support and chat with two more secret ones in the pipeline. We are going to be the first company that has five products that talk to each perfectly, Coppinger said.
Teamwork attracted some rare media attention when it spent $675,000 in January 2014 to buy the Teamwork.com domain name. The company had spent a year trying to buy it after making an opening bid of $5,000, which the American squatter owner of the domain rebuffed with a demand for $7 million. I took 30 seconds to decide [when a price of $675,000 was arrived at], Coppinger said. We knew it would just take us to the next level.
The domain name has propelled us to bigger numbers, Mackey said. It also gave us more credibility.
Teamwork believes it can become a big global business without leaving Cork. We have the exact same resources as California, but we dont have the same access to staff, Coppinger said. That said, we have been very lucky. For people who want to get out of the rat race in Dublin, we are a really attractive option . . . you can have a decent job and still be at home in Cork.
This year, Teamwork wants to hire 15 more staff, on top of six new hires since January. We give every developer a sense of autonomy, and that gives you a sense of joy, Coppinger said. In our company manual, we say: Good ideas can come from anywhere. At the moment, 100 per cent of the shares in Teamwork are held by its two co-founders. I have given my word that, if Teamwork Desk is a massive success, then the entire team . . . I will make them millions! Coppinger said.
But where does Teamwork ultimately want to go? Will it ever take in outside money, or could it see itself on the stock market? We are going to $100 million or bust, Coppinger said. It is printed on the wall. These figures are achievable.
Teamworks company name could just as easily describe its founders own ethos. We are two developers, concluded Coppinger, and we love what we do. Money isnt the motivator. It is about doing what youre proud of. I dont want to ever sell out.
Originally published in The Sunday Business Post.